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Some of Our Happy Clients

The Work What We Done

Are you motivated, driven and determined to see your business succeed? Do you have a clear vision of where you want to be? Then let’s talk. We love people like you because genuinely want to help our customers to succeed, so it’s important for us to work with people on the same wavelength.

"I am on Vacation" and "I am a wish come true"
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Bank ANZ Indonesia

Client Name

Bank ANZ Indonesia

Country

Indonesia

Goal

Meningkatkan aplikasi kartu kredit sebesar 10.000 dalam waktu 3 bulan

Marketing Gimmick

“Amazing Breaks (Custom Made)” 3D/2N Liburan di Bali/ Phuket dan 3 lifestyle benefit lainnya

Story

Dengan ketentuan baru dari Bank Indonesia bahwa pemegang kartu kredit harus memberikan data lengkap termasuk slip gaji dan NPWP maka hampir seluruh bank di Indonesia mengalami penurunan akuisisi kartu kredit. Begitu pula dengan bank anz Indonesia yang pada saat itu sedang mengeluarkan karta “travel card”. Setelah pihak marketing Bank ANZ bertemu dengan MRI, kami mengambil kesimpulan bahwa harus terdapat sebuah insentif yang menarik agar orang tetap mau memberikan data mereka kepada bank. Oleh karenanya kami membuat kampanye bagi nasabah lama ataupun nasabah baru yang mengambil aplikasi kartu kredit anz travel card maka akan mendapatkan hadiah langsung 3 hari 2 malam di bali/ Phuket tanpa diundi bagi seluruh nasabah. Yang lebih menarik adalah hadiah tersebut dapat tetap disimpan oleh nasabah walaupun aplikasinya ditolak oleh bank ANZ. Mengapa? Karena biaya hadiah insentif yang dikeluarkan bank ANZ sama dengan saat bank tersebut memberikan hadiah boneka kepada nasabah di kampanye sebelumnya

Result

Dalam 3 bulan ada sebanyak 23.000 aplikasi kartu kredit sehingga hal ini meningkat sebesar 130% dari target.

Sinarmas

Client Name

Sinarmas MSIG Life

Country

Indonesia

Goal

Meningkatkan jumlah traffic ke outlet Sinarmas MSIG di mall ambassador Meningkatkan jumlah premi outlet tersebut

Marketing Gimmick

4D/3N Liburan di Bali/ Phuket/ Malaysia dan 9 lifestyle benefit lainnya

Story

Sinarmas MSIG memiliki sebuah outlet yang sangat besar di mall ambassador tepatnya di lantai teratas mall. Pihak Sinarmas MSIG mengalami kesulitan menginsentifkan orang untuk mau naik ke lantai dimana outlet tersebut berada. Oleh karenanya meminta kami untuk membantu meningkatkan traffic dan membantu penjualan asuransi di outlet tersebut. Setelah melakukan riset market selama beberapa hari di mall dan bisnis Sinarmas MSIG kami menyadari bahwa satu satunya tempat di mall Ambasador dimana orang akan berhenti untuk melihat iklan dan melakukan koar- koar marketing adalah di area food court mall tersebut dimana lokasinya satu lantai dibawah outlet sinarmas MSIG. Oleh karenanya kami membuat 2 jenis marketing gimmick:

Setiap customer yang memesan makanan di food court maka staff sinarmas MSIG akan menaruh food mat sebagai alas tempat makan dimana telah kami design sebuah insentif yang menarik bagi customer yang mau datang saja ke booth
Bagi customer yang melakukan pembelian paket asuransi maka akan mendapatkan hadiah tambahan berlibur 4 hari 3 malam di bali/ Phuket/ Malaysia

Result

Peningkatan traffic sebesar 1000% dari hari ke hari dan peningkatan penjualan diseluruh line bisnis sinarmas di lantai tempat outlet sinarmas MSIG berada sebesar 15% -25% dalam 3 bulan.

BMW

Client Name

Sapura Auto’s BMW Dealer

Country

Malaysia

Goal

Meningkatkan jumlah penjualan

Marketing Gimmick

MRI created the ‘Ultimate lifestyle’ program, filled with 9 different incentive ‘benefits’ with a face value of RM25,000.

Story

Starting with the launch of the new X1, Sapura wanted to attract BMW purchasers away from purchasing from their usual dealer. MRI created the ‘Ultimate lifestyle’ program, filled with 9 different incentive ‘benefits’ with a face value of RM25,000. Also, Sapura ‘outsourced’ the complete promotion campaign through online and traditional marketing channels.

Result

A 100% increase over typical sales volumes were experienced during the campaign

NIKON

Client Name

Nikon Singapore

Country

Singapore

Goal

To stimulate sales of ‘mass appeal point and click’ camera range in the relatively quiet run up period to Xmas and a major new product launch

Marketing Gimmick

Multiple campaigns including “I am on Vacation” and “I am a wish come true” Various vacations and lifestyle benefits

Story

Originally planned to do one incentive with MRI on the run up to their main Xmas promotion and new product launch. Objective: To stimulate sales of ‘mass appeal point and click’ camera range in the relatively quiet run up period to Xmas and a major new product launch

Result

A very high profile and well communicated campaign for the ‘point and click’ range produced fantastic results, to the extent that the original plan for the promotion to launch the new NIKON 1 series camera were shelved and rapidly replaced with a bigger and better vacation and lifestyle benefits incentive campaign

STARHUB

Client Name

Starhub

Country

Singapore

Goal

to increase market share and actually incentivize a higher purchase level and price point.

Marketing Gimmick

promoting via store and national newspaper about purchasing and vacation

Story

Originally conceived to increase market share in the ‘smart phone’ sector, however after consultation, the very high perceived value offer (SGD$1300.00) would actually incentivize a higher purchase level and price point. The smartphone campaign was well promoted in-store and full page advertisement in national newspapers, creating anticipation. Starhub stores had queues of people waiting to purchase and receive their vacation incentive. Double the volume of anticipated ‘take-up’ was experienced over the 1 month campaign

Result

A one month high profile campaign to promote customer acquisition and retention by offering a high perceived value vacation and lifestyle benefits for purchase of a range of smart phones AND 2 years data plan instead of the normal one year.

Citibank

Client Name

Citibank

Country

Malaysia

Goal

Re-mortgage campaign

Marketing Gimmick

The Sky’s The Limit

The Sky’s The Limit’ Re-mortgage campaign. Full page, full colour adverts in daily newspapers, promoting Max Generations flying experience, bundled with 2 vacation packages. This campaign, and variations, have been repeated many times due to its very high success rate.

PROTON

Client Name

PROTON

Campaign

Test Drive the Proton Neo

To incentives

Increase test drives and purchase of cars from the online channel

Product Used

Amazing Breaks (customized)

Offer

3 days 2 nights local vacation for test drive. 2 international vacations for purchase

Volume

10.000 vacations

Some of Our Happy Clients

The Work What We Done

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